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The GMBA team from NCTU - “CMA Continuous Glucose Monitoring System” won two champion titles at the Sasin Global Startup Competition

  • In February 2018, the CMA Continuous Glucose Monitoring System team, comprised of students from the Global MBA (GMBA) program at National Chiao Tung University (NCTU), traveled to the Sasin Graduate Institute of Business Administration of Chulalongkorn University in Bangkok to participate in the SCG Bangkok Business Challenge®. The team’s revolutionary technology and business plan based on a microneedle continuous glucose monitoring system helped them secure both the His Majesty (H.M.) the King's Award and the 99-Second Pitch. This set a record not only for GMBA’s participation in the competition, but also represents one of the best performances of any team in the SCG Bangkok Business Challenge. 




    The CMA Continuous Glucose Monitoring System team (hereafter CMA) includes the following students: Kathryn Godwin (USA), Yolia Ding (China), Rita Kim (South Korea), Richael Liu (Taiwan), and EMBA student Jimmy Huang (Taiwan). The team was supervised by Dr. Yingchan Edwin Tang, the Director of the Institute of Business & Management and Director of GMBA at NCTU. Paired with patented technology and an innovative business model, the capable team skillfully represented Taiwan in the Final Round of the international business competition.


    Diabetes is the world’s fastest growing chronic disease, affecting over 420 million people worldwide. Diabetics must prick their finger several times per day to test their blood sugar with traditional meters, an ineffective and non-continuous method that causes many patients to have poor control of glucose levels. This leads to a myriad of health problems, including coma and even death. Family members and doctors are helpless to save them without prompt notification which current devices do not provide. In order to solve these problems, CMA developed the revolutionary Pana-Patch, a microneedle patch that continuously measures glucose in the subcutaneous fluid of the skin. This method requires no blood to be drawn, reducing the risk of infection and providing painless glucose monitoring. Glucose data is clearly displayed on a mobile application on the user’s phone. In addition, the CMA cloud system provides comprehensive patient data to help doctors improve assessment and provide better treatment options for their patients. The mobile app also includes emergency alerts when glucose levels are out target range that can be shared with medical authorities and family members.


            CMA’s non-invasive microneedle patch technology for continuous glucose monitoring undoubtedly represents the future of diabetes management. The successful development of this business on a global scale requires international experience and foresight. To accomplish this, the project involved cross-departmental cooperation between EMBA and GMBA students, strong intellectual property protection and patents, and innovative business planning. The extensive business background of EMBA provided the GMBA classmates a unique real-world learning experience not found in textbooks. The founder, EMBA student Jimmy Huang, led the team to develop a compelling business plan and model. Successfully combining academic and practical elements, the team not only won honors for the university, but also obtained valuable real-world entrepreneurial experience.


    The SCG Bangkok Business Challenge organized by the Sasin Graduate Institute of Business Administration in Bangkok, Thailand, and created in 2002, has been held each year for the past 16 years. It is now the largest international startup competition in Asia with past applicants hailing from 236 renowned universities in 45 different countries across 6 continents. On the day of the Finals, a representative of the King of Thailand was invited to present the awards. This is the ninth consecutive year GMBA has participated in the Sasin Bangkok Business Challenge. In all, 112 teams from 16 countries applied, with applicants from top universities around the world including: Princeton University, Northwestern University, University of Oregon, Cambridge Judge Business School, University of Toronto, Queensland University of Technology, Nanyang Technological University, Peking University, and Sasin School of Management.


    Throughout the competition, the CMA team maintained confidence and determination, pushing them all the way to the Finals, and ultimately winning H.M. The King's Award. The broadcast of the Finals aired live on the Money TV station in Thailand and was simultaneously broadcast online for international viewers. After the Finals, the team’s CEO Kathryn Godwin remarked, “I would like to thank everyone who helped CMA make it this far. In particular, we would like to thank our fellow EMBA student, Jimmy Huang, the inventor and founder of CMA for sharing his technology and extensive expertise with us. We are also very grateful to our advisor, Professor Edwin Tang, and Professor Jin-Su Kang for educating us on the entrepreneurial mindset and the challenges startups face in their course Entrepreneurship and Global Business Competition.”




    Note: The SCG Bangkok Business Challenge® at Sasin has been held for 16 years and has become the largest international startup business plan competition in Asia. The main objective of the competition is to encourage post-graduate students to become more entrepreneurial, to develop and utilize innovative technologies and services that not only create commercial value, but also address crucial social and environmental concerns. The competition aims to create long-term sustainable benefits for the global community. Hosted by the Sasin Graduate Institute of Business Administration of Chulalongkorn University in Bangkok, Thailand, the competition is co-organized with the Siam Cement Group (SCG), The Stock Exchange of Thailand (SET) and the Houston Technology Center Asia.